In 2001, TP/A _ Studio Power was engaged by Louis Vuitton to work on the development  of a concept for their VIP lounges worldwide. As the global desire for luxury goods increases and becomes more diversified, so inevitably does the size of Luxury shops. As the client base expands, so does the need for providing a sense of esclusitivity to the upper sector of the clientele. Studio Power was requested by Louis Vuittton to study this phenomenon. As a result of the collaboration with the in-house design group, VIP areas were designed to provide environments built for the exclusive needs of the increasingly demanding upper-end of the Louis Vuitton clientele. To accommodate these clients, Louis Vuitton Global shops will include private VIP areas, where privileged shoppers can be catered to in an exclusive manner. These areas include custom furniture, exclusive materials as well as increased services, cultural content and provisions/ refreshment. Exclusive and Limited Editions, and Custom Products are made available to invited clientele and members.