ELENA MIRO / SHOP CONCEPT

Elena Miro
Retail Concept for Boutiques Worldwide

The project for the new concept for Elena Miro boutiques was the entry for a design competition, with restricted participation upon invitation, and starts from the idea of creating an environment characterised by freshness and atmospheres typical of the brand. The competition was held between four leading international studios. 

Through an analysis of the values of the brand and of the target to which it is addressed, the project narrates the values of the Elena Miro  woman and provides an interpretation of her world, made of irony, dynamism, independence and connection with the present, without losing the dimension of dream and femininity. These suggestions are combined with a careful merchandising analysis of the brands seasonal lines and product mix . 

The furniture system is conceived of flexible elements, systemisation of furniture, materials, the image of space and the declination that the concept offers can be applied to different formats and sizes of boutiques.

Location: Global Locations
Year: 2008

Elena Miro
Retail Concept for Boutiques  _ Locations Worldwide


The project for the new concept for Elena Miro boutiques was the entry for a design competition, with restricted participation upon invitation, and starts from the idea of creating an environment characterised by freshness and atmospheres typical of the brand. The competition was held between four leading international studios. 

Through an analysis of the values of the brand and of the target to which it is addressed, the project narrates the values of the Elena Miro  woman and provides an interpretation of her world, made of irony, dynamism, independence and connection with the present, without losing the dimension of dream and femininity. These suggestions are combined with a careful merchandising analysis of the brands seasonal lines and product mix . 

The furniture system is conceived of flexible elements, systemisation of furniture, materials, the image of space and the declination that the concept offers can be applied to different formats and sizes of boutiques.

Location: Global Locations
Year: 2008