Muji
Exhibition
Milan - Italy
2003
w/ superpotato - NDC
This installation, designed with the Muji advisory team, constitutes the first Muji cultural exhibit in Europe
Housed in a historic naval manufacturing complex, the exhibit introduced
the philosophy of Muji to the general public of the International
furniture fair, 2003.
Over 10000 people attended the exhibition, which lasted but 5 days.
Large graphic panels and objects were positioned opposite each other
to complete the perimeter, with furniture and a glowing polypropylene
box occupying the central area.
The exhibition, produced under the guidance of a major and important figure in international and Japanese design, was heralded as one of the Salones major events and
has aided iin the stimulation of curiosity and interest in Muji throughout the design community.