Celux - concept store and member lounge
Louis Vuitton Building - Omotesando
Tokyo 2002
w/ e.carlson and d.mcnulty

What is Celux? Tyler Brule, columnist for the Financial Times and founder of Wallpaper and Monocle magazines, has called ‘Celux in Tokyo, possibly the world’s most exclusive, members-only shop’. In the New Publication by Frame Magazine ‘Dress Code’, Matthew Stewart says “Celux is quite possibly the world’s pre-eminent luxury retail experience.
Located on the top four floors of the Louis Vuitton building in Omotesando Tokyo, this members only club offers a lounge and shopping zone for a highly exclusive clientele.
The rare fashion and home items that are available to the guests are specifically designed by the 12 fashions houses found under the LVMH umbrella.
The principle architectural intervention was to link both major levels spatially and commercially, creating a background for the ever-changing seasons of products on display. Product display was concentrated on the two longitudinal elevations, extending the full height of the vertical planes.
One of the keys was to break the connotations of Luxury and Fashion by breaching the expected traditional use of Architectural materials and their placement. Custom materials, furniture and light fixtures with industry leaders were developed specifically for this project. Together with Corso Como 10 (Milan) and Colette (Paris), Celux was one of the worlds first concept stores, and is considered by many, to be amongst the best. Studio Power is honored to have been selected by LVMH for their request to have us as the projects architect.