Product Design
In an ever more complex world, full of new possibilities and new stimulants (but also new ecological and visual pollutants) Studio Power designs following a mandate to keep things simple. Studio Power believes that objects need to serve us - emotionally as well as functionally. But designed objects are much more than mere tools. Studio Power understands that objects are part of a larger built environment. Furniture is conceived to play part in a larger context, thus formal attention is very deliberately balanced with the knowledge that certain formal hierarchies do exist - sculptural importance is weighed and appropriately calibrated for each and every object. Materials and forms are chosen to last longer than mere ‘fashion cycles’ - Studio Power believes in value, and that belief holds for all of the objects it designs, be it ‘luxury items’ or ‘unbranded’ ones. Brand values are integrated in every project through dialogue with the client, consultants, manufacturers and end-users. As in larger projects, a search for authenticity is imposed on every project, large as in small, guaranteeing unique and appropriate solutions.