Lightness, Quickness, Exactitude, Visibility, Multiplicity, Consistency

This WorkPlace environment designed for Texas Instruments Incorporated by TP/A, continues our research into company specific WorkPlace Environments.

Texas Instruments Inc. develops and commercializes semiconductor and computer technology. TI is the third largest manufacturer of semiconductors worldwide after Intel and Samsung, the second largest supplier of chips for cellular handsets after Qualcomm, and the largest producer of digital signal processors and analog semiconductors.

Although TI is a giant in their field, they have become non-the-less relatively unknown as a brand after largley divesting in consumer products and commodities, areas for which they were so well known in the heyday of Modernism (50’s – 80’s).

TI  is a key International supplier of Microelectronics, concentrating on the vital components which drive the industry.

In 2011, Texas Instruments ranked 175 in the Fortune 500.

The question of what is an appropriate environment for a relatively ‘invisible‘ company primarily dedicated to ‘behind the scenes’ innovation and research produced a series of diagrams, which were subsequentially developed into organizational models and then, into form.

 These environments attempt to mimic the processes and organization of supply chain models.  TI is an extremely efficient company, and their work environments necessarily reflect that efficiency, transparency and practicallity, although in a comfortable, relaxed and contemporary manner.

The values of this model are perhaps best described in the extremely poetic and prophetic ‘Six Memos for the Next Millennium’, a book based on a series of lectures written by Italo Calvino in 1985.

The memos, called the ‘American Lessons’,  are lectures on the values which Calvino felt were important for the coming millennium.

The values which Calvino highlights are:


  1. Lightness
  2. Quickness
  3. Exactitude
  4. Visibility
  5. Multiplicity

Calvino passed away before completing and delivering the lectures.

All that is known of the sixth lecture is that it was to be on Consistency.